Engagement (cont.)
Engagement is more about the culture of the organisation than it is about the attitudes or expectations of particular groups of staff. Key issues include:
- Linking the work that an individual does with overall organisational performance, so people feel they are critical to achieving success
- Ensuring the induction process gives people a belief in the value and significance of their role
- Exploring the often intangible barriers to engagement – i.e. in line- management, working practices, development opportunities or other areas – which weaken people’s motivation or lead to cynicism
Studies suggest that financial reward is less significant than these other factors in supporting employee engagement.
To increase the sense of engagement in the organisation you might:
- Involve people in the organisation as partners, contributing ideas, taking ownership of decisions and responsibility for their own development as well as identifying potential performance improvements
- Strengthen the understanding that people have of how their role contributes to the organisation – demonstrating the value or significance of what they do
- Ensure people are clear about the vision and purpose of the organisation, the strategies in place to achieve it and at an individual level, what they need to do to contribute to it.
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