Vision and Purpose
Overview
To meet the Investors in People Standard, organisations need to have a clear sense of direction and a strategy for improving performance. Organisations of all types benefit from a regularly-reviewed business planning process, which sets out measurable objectives to be achieved.
Profile challenges organisations to go further, defining what is fundamental to the organisation, and what that means for its strategy now and in the future. It looks at how the organisation has established its:
Purpose: Why the organisation exists and what its business is
Vision: Where the organisation seeks to be in the future, and what it wants its people and customers to say about it
Values: The principles the organisation has for how it and its people work - including addressing barriers to improvement
Strategy: The way the organisation aims to achieve its vision in accordance with its values
Key performance indicators: The specific measures the organisation uses to monitor, understand, predict and improve its performance in implementing its strategies.
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