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How can Profile help me?

Profile challenges your organisation to:

  • Ensure you have developed a business strategy, involving people and representative groups in the process of identifying the organisation’s objectives and your plans to achieve them

  • Ensure objectives set are clear and measurable, and that you define key performance indicators to help monitor progress towards them

  • Establish the organisation's vision and values, ensure these are communicated and shared across the organisation and that they become core to the way the organisation works

  • Take the organisation’s social responsibilities into account as part of your strategies, and establish concern for them as part of the organisation’s culture.

Business in the Community cites US research which showed that companies which were consistently clear about their purpose and values, and more. 

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Highlight:  Lloyds TSB Group
Lloyds TSB uses the balanced scorecard across the Group enabling it to clarify both its vision and strategy and to translate them into action. ... read more


3  Good practice
Vision and Purpose

3  Web links
CIPD - corporate strategy
Institute of Directors
The Work Foundation
CBI
Business in the Community
Business Link

3  Publications
Understanding Profile
An overview of the Profile framework

 

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